INFINITE REALITY PARTNERS WITH GLOBAL ESPORTS FEDERATION ON MULTI-YEAR DEAL
The Global Esports Federation has announced a five-year partnership with the esports company Infinite Reality.
Image credit: Global Esports Federation/Level Infinite
INFINITE REALITY X GLOBAL ESPORTS FEDERATION – GLOBAL PARTNERSHIP
According to a release, the company will become GEF’s Global Partner for Immersive Experiences for the next five years and will work with the federation to create a platform to enable fans to attend any GEF event remotely.
GEF will use Infinite Reality’s know-how and technologies to create the platform, allowing users to access to the event through mobile and PCs.
“This partnership comes at a time when innovative technologies are rapidly transforming how sports fans, especially younger generations, engage and transact with their favorite teams and athletes. As the world turns its attention to Paris and the Olympic games, most of us, who cannot be there in person, will look to virtual experiences to bring us closer to the action,” said John Acunto, co-founder and CEO of Infinite Reality. “Together, Infinite Reality and the Global Esports Federation can play a vital role in pushing the limits of what is expected and redefine what it means to be a fan.”
“We are honored to join forces with the Global Esports Federation to usher in a new era of immersive experiences for the exciting world of esports,” said Francois Ribiero, CEO of Enterprise Solutions for Infinite Reality. “iR’s innovative platform will delight fans and deliver valuable insights on GEF’s global audience.”
THE PARENT COMPANY OF REKT GLOBAL
While the company operates in the metaverse, Infinite Reality is also known for owning ReKT Global, which is in turn the parent company of the organizations Rogue, who is currently considering selling its LEC spot, and the Carolina Royal Ravens. The acquisition happened back in 2022 in a $470m deal.
Founded in 2019, the GEF is an international esports governing body that aims to promote the credibility and legitimacy of esports. Since then, it has sought to create global partnerships and work with Member Federations, expanding its footprint around the world.